Cargoes Finance Paid Media Assets

This was a 18 month Paid Media campaign in 2023 (1st Quarter) where I lead the design for the client. I was challenged to make a dynamic set of social assets for the client across the media platforms of Facebook, Instagram, TikTok, Snapchat and Youtube. With this in mind I used the skills of dynamic kinetic typography, transitional effects and various techniques in VFX in Adobe After Effects to create a fun engaging advertisement that reached 6 million people.

Also 200 static assets was made in relation to this campaign. This incorporated the theme and the new brand guidelines that I constructed for the client. All media given to the client drove clients to the website and to the store which gave the client a 87% upscale in revenue for the advertised period.